vespucci group

An audio genius and media visionary, Tony Schwartz was an agoraphobe who rarely left his New York zip code. Through his invention of the first portable audio recorder, he went from capturing taxi drivers’ chatter to recording America’s political elite — all without leaving his neighborhood. When his “Daisy Girl” ad exploded on the nation’s screens in 1964, US politics changed forever.

We were fortunate to receive a tour of Smithsonian Folkways Recordings, the nonprofit record label of the Smithsonian Institution, which released many Tony Schwartz albums. Its curator, Jeff Place, first introduced us to Tony’s story. Journalist and radio producer Michelle Harven, in classic Tony fashion, pored through hours of tape to produce this fascinating Audio Story.

Vespucci Group
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